Convert your existing business or own a Franchise today

Join a Leading International Brand.

With over 76 destinations and nearly 40 years of industry expertise, Swimart is an institution in the Australian and New Zealand pool and spa industry. We have built our reputation by making pool care, and franchising, easy.

Founded by ASX-listed Waterco, the Swimart brand was developed so that everyone could have access to the world’s best water filtration products and systems. Today, Swimart leads the way by offering not only a great range of products but also providing leading service and expert advice.

Swimart’s ongoing success comes thanks to our continued commitment to make pool people happy by ensuring we are the leaders in the industry when it comes to research, development and implementation.

Convert Your Existing Business to the Swimart Brand.

Have you and your family worked hard to build a great Pool Business and ready for the next step?

We understand that running a pool business on your own is hard work and even lonely at times. In recent years it may have been difficult to keep up with Government rules and regulations as well as supply chain issues and staff shortages. You should be proud of your resilience and achievements, especially over the last few years.

Whether you are looking to grow your business to the next level or need support to prepare your business for sale, we can help you.

For almost 40 years, Swimart has been known in the industry for ‘expert advice” and we would love to have the knowledge and experience you have gained.

Backed by industry leader, Waterco, we are truly unique in the pool industry. No other pool franchise business is partnered with a manufacturer of pumps, filters, chemicals and so much more.

We can help you achieve greater financial returns through our exclusive pricing as well as making it easier to run your business with modern I.T systems, dedicated field support, national and local marketing, full product support and a community of business owners.


Our Partnership Program makes it easy for you to convert your existing pool retail store(s) and / or mobile pool servicing vehicle(s) within a franchise territory under the Swimart branded system.

Whether you wish to join Swimart to enjoy the additional support and value to your business or if you simply want to take advantage of the added benefits of selling as a franchise (yes, we can help with that too), we have generous packages available now to help with the conversion.

We are known as a high quality and trustworthy brand in the industry. Call me today for a confidential chat about how we can help you.

Benefits of a Swimart Franchise.

Unlike other franchise organisations who exist purely to be a franchise system, our motivation is to provide the best support to franchisees and the best products and services to pool owners.

Swimart franchisees enjoy direct access to industry expertise, knowledge and skill and also benefit from Waterco’s huge buying power with all major industry suppliers.

You will be supported by an established and specialised management team dedicated to ensuring Swimart franchisee’s maximise revenue and the effectiveness of the brand.

The Swimart franchise management team has been carefully put together to provide a unique blend of solid industry, franchising, retailing and product expertise and experience.

Be a part of a Booming Industry.

New Zealanders have a special love affair with the backyard swimming pools and spas. Our pools and spas are destinations to play and unwind, to gather with family and friends, and so much more. And the industry is booming, it continues to show year on year growth. And you can be a part of it.


Swimart Henderson
Swimart Henderson
Make a splash in your own business! Currently operated as a Corporate store, we will provide full training as well as ongoing support. Our robust franchise system will hep you not only hit the ground running but be with you for the long term.