Become a Swimart
franchise owner today
Real People. Real Success.
Your Swimart Story Starts Here.
At Swimart, every franchise is more than just a business, it’s a life story in the making. For some, it’s a family legacy passed down through generations. For others, it’s the leap from employee to successful business owner with more freedom and confidence.
Backed by over 40 years of proven success, Swimart helps ordinary people build extraordinary futures with the stability, support, and opportunity of a trusted brand.


Sell Your Pool Shop
You’ve worked hard to build a pool business you can be proud of. But maybe you’re ready for the next step.
We understand the challenges, the long hours, navigating regulations, dealing with supply chain issues, and finding and keeping staff. Running a pool shop on your own can be tough, and sometimes even isolating. That’s why your resilience and achievements, especially in recent years, deserve real recognition.
If you’re thinking about preparing your business for sale and thrive under the Swimart brand, let’s start a conversation.
For more than 40 years, Swimart has been known in the industry for ‘expert advice” and we would love to have the knowledge and experience you have gained.
Backed by industry leader, Waterco, we are truly unique in the pool industry. No other pool franchise business is partnered with a manufacturer of pumps, filters, chemicals and so much more.
We can help you achieve greater financial returns through our exclusive pricing as well as making it easier to run your business with modern I.T systems, dedicated field support, national and local marketing, full product support and a community of business owners.

Benefits of a Swimart Franchise.
Unlike other franchise organisations who exist purely to be a franchise system, our motivation is to provide the best support to franchisees and the best products and services to pool owners. Swimart franchisees enjoy direct access to industry expertise, knowledge and skill and also benefit from Waterco’s huge buying power with all major industry suppliers. You will be supported by an established and specialised management team dedicated to ensuring Swimart franchisee’s maximise revenue and the effectiveness of the brand. The Swimart franchise management team has been carefully put together to provide a unique blend of solid industry, franchising, retailing and product expertise and experience.


Be a part of a Booming Industry.
Australians have a special love affair with the backyard swimming pool. Our pools are destinations to play and unwind, to gather with family and friends, and so much more. And the industry is booming, it continues to show year on year growth. And you can be a part of it.
- There are over 1.2million pools in Australia.
- The Pool industry is worth close to $Billion
- 13% of Australians live with a house with a pool
- Over 25,000 new pools are being built every year
For Sale
We don’t currently have any stores for sale.